Be a small biz
thriving in a
small town
Helping small, owner-operated, mom & pop shops create loyal customers from their local & tourist markets.
Do You Struggle With:
Keeping your logo & identity items organized and easy to use? (ie: files, colors, fonts)
Being consistent in representing your business?
Creating loyal, die hard and repeat customers?
The feast or famine cycle and are tired of it?
Trying to find time to understand, navigate and create marketing & branding?
HI! I’M KARA & I BELIEVE:
Small businesses are the lifeblood of small town America.
Owner-operated shops have to wear too many ‘hats’ and your focus needs to be in your zone of genius.
Marketing is storytelling, and when you’re open, honest and yourself you create loyal customers that remember you.
Due to Covid-19 more people are going to follow their dreams, move to small towns and start a business, so we need to make sure we have our sh** together.
We all don’t want to be a Fortune 500 company or make millions, we just want to be successful in our town and would like a little help from someone who understands that.
The Process.
1. Research
Help me learn more about you, your business, your competition and where you want to go through an intensive interview.
2. Recommend
I will supply you with detailed recommended solutions and improvements to your business struggles.
3. Results
After implementation of the suggested options, you will have the tools needed to be able to rock your image with a solid foundation.
MY SUPERPOWERS
Identity Maven:
I can rock a logo design and create a branding package that is completely original to you and showcases your business with your own spin on it. This helps you look professional, put together and one-of-a-kind as all hell - like you are!
Visual Monger:
Born with a unique ability to notice everything visual (sometimes a curse) allows me to create consistency in all the touchpoints of your brand that will make sure your customers will have a memorable experience
Marketing Maverick:
By combining the first 2 powers along with an active imagination, a constant flow of creative ideas that are different, disruptive and anything but status quo, I will make your business remembered.
What is branding?
Consistent branding is what creates a base of loyal customers, gets people through your door, increases potential customer’s comfort levels, shows you care about your business, and makes people curious and in turn makes people buy and be loyal. This includes all the touchpoints of your business: logo, website, storefront, social media, customer service, products, their experience and any personal contact.
Branding is getting your potential customers to think of you first when they need what you have to sell - be “top of mind.”
How it works:
Let’s chat a bit about what your needs may be and see if we are good fit for each other. Just send me an email letting me know what you need some help with. Then we can either talk by phone or via video and set up a time for the first steps.
Everyone I work with needs to go through an Evil Eye Evaluation (E³). This is a strategy session so I can learn more about you and your business. After a 2 hour in-depth interview, I’ll put together a personalized brief of suggestions, ideas and solutions for you to rock your first impression and marketing for the future..
You then choose if you want me to implement the improvements or if you want to tackle them on your own. If you choose to have me do some, or all of them, we’ll move forward with a timeline and a kick ass plan.
